About Us

Our Philosophy

Never compromise.
From its inception, Lysium has been committed to producing the highest quality hair and skin care products available. And we take our commitment very seriously.

It means painstakingly developing effective products in our in-house laboratories, demanding only the finest quality ingredients, and refusing to accept any compromises.

We do this because you do. Our products are designed for those who refuse compromise, who are confident in their own natural beauty. We believe in the real you, and create products that make the most of who you truly are.

That’s Lysium. Promise, not compromise.

Our Process

Exceptional, without exception.
Lysium goes to great lengths to create products that our customers will truly adore. We know that creating a truly exceptional product requires truly exceptional effort, and it shows.

We begin by sourcing the purest natural ingredients from all over the world. Because many of the essential oils used in Lysium’s products are cultivated in places like Morocco, Australia, or India, we tend to travel a lot.

We bring those ingredients back to our labs, where our chemists set to work carefully balancing them in precise, proprietary formulations. Each formula is thoroughly tested – NEVER on animals – and reformulated until it has achieved optimal efficacy and fragrance.

All of our products are formulated, manufactured, packaged and shipped from our main facility in Florida. Our ability to create, manufacture and distribute allows us to keep our products extremely affordable while maintaining the strictest of quality standards.

Our Brands

Products that let you be you.
Lysium manufactures hair and skin care products that don’t try to hide natural beauty, but rather enhance it.

Our Karelèn product line include a range of Hand & Body Crèmes, as well as a series of fast-drying, non-greasy Dry Oils for hair and skin, to deliver a full spectrum of natural essential oils that heal, nourish and protect.

Curly Twirls, by Karelèn, is designed specifically for kinky and curly hair, offering a complete set of hair care products for those who choose to celebrate their natural style.

Our products are formulated with only the purest ingredients, no glycols, parabens, mineral oils or petrolatum. And no animal cruelty. Ever. Just amazing, effective, and deeply sensual care for your hair and skin.

So your natural beauty comes out, in full force, for all the world to admire.

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Pride in perfection.
Everyone at Lysium, from the trained product engineers to our seasoned sales staff to our corporate team of seasoned professionals, take the same extreme degree of pride in the quality of the products we produce.

Our Team

Martin Grass

President & CEO

The former Chairman, President & CEO of Rite Aid Corporation, Martin has been instrumental in steering several national companies, including Super Rite Foods and Sera-Tec Biologicals, and has served on the Board of Directors of Mercantile Bank and Johns Hopkins Medicine. His wealth of retail and business management knowledge is ideally suited to guiding Lysium in its rise as developer of industry-leading national brands.

Kevin Brown

General Manager & CFO, CPA

With nearly 20 years experience as a licensed CPA, Kevin’s brings his deep financial and accounting experience to bear as Lysium’s Chief Financial Officer. His hands-on management style and his keen attention to detail make him a true asset to the Lysium corporate management team.

Frank G. Becerra

Vice President, R&D

Lysium’s Chief Formulation Chemist has a vast degree of experience in skin and hair care OTC formulation and development. Having served at Clairol’s in the research and development division, and as Director of Pharmaceutical Development at EpiCept Corporation, Frank applies his impeccable laboratory experience in creating the ideal formulation for each of our products. A notorious perfectionist, Frank is a member of the American Association of Pharmaceutical Scientists, the Society of Cosmetic Chemists, and the American Society for Quality.

Research and Development


Unlocking the beauty in you.
Part of Lysium’s commitment to our customers comes in the form of the insanely rigorous quality standards we implement, both inside and out. From sourcing the purest ingredients, to our painstaking lab procedures and our extreme maintenance throughout the manufacturing process, Lysium goes to great lengths to ensure that every product we create and develop is the very best you can buy, regardless of price. And we’re able to keep our prices low.

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The science of sexy.
Our products are so effective because we take the time to carefully perfect each formula in our in-house lab before it ever finds its way into a store. It requires a deep commitment, not just to the chemical science that makes our products work, but also to the sensory sciences of touch and aromatherapy. Through precision scientific formulation, Lysium crafts products that make you look and feel every bit as beautiful as you really, truly are.

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We never stop making better… better.
Just as we were founded upon the principle of creating products that outperform all others in the market, so too is Lysium driven to continually raise the bar in developing new and more innovative products. While we are always seeking ways to improve existing products, we rarely find them, which allows us to put our creative and innovative energies to work in creating new products that fulfill the needs of customers in both current and new markets. Put simply, Lysium will never stop leading, because we will never cease to innovate.

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Contact details
T + 1.800.960.7861
F + 1.888.308.9445